I am a talented, innovative, design professional, with more than 20 years experience in print, publishing, packaging, marketing, and communications. In that time I have developed practical skills and knowledge that allow me to make the simplest project something special.
I know how to use specialty inks, coatings, diecutting, binding and folding techniques with confidence. I do not guess how a project will work, I know.
Why does all this experience matter?
It matters because:
Businesses and organizations don’t have resources to spend on projects that don’t work.
It’s costly to reprint or redo projects because of bad choices or erroneous expectations.
Audiences appreciate well-produced projects that are engaging and have impact.
With that said, experience does matter and I have the know-how to get it done.
Over the years, every project I've had the pleasure to work on has taught me something different about design, messaging, impact and how they work together. Most importantly I've learned...
... design is not static, it changes, and it evolves, so it can evoke a response.